a video is shot on location, but it's created in the edit suite

editing

The editing, or post-production process, occupies by far, the largest amount of continuous time on a video project - about 2-3 hours for every finished minute of video! But the actual editing - the cutting together of scenes - is only part of the post-production story. And it starts with the narrator.

narrator

The right words are critical to the effectiveness of a video, but it takes the skill of a national quality narrator to bring the words to life. Everything else can be perfect, but if the narrator is wrong, it can ruin the video. A poor performance, or the wrong choice of sex or regional accent can be completely distracting. First Generation uses only national quality, professional narrators. many of the performers from our large stable of world-class voices can often be heard on network TV spots,

text & graphics

Words, titles, captions, bullets, illustration, artwork... all of these graphics elements are a key component in a powerful video. Broadcast TV is more graphic intensive than ever before. So your video audience is conditioned to listen, watch and read! We have the tools and experience to make your production as memorable and effective as possible through the use of artistically designed text, graphics, artwork and illustration.

music

A video engages our senses more than any other medium with sight, sound, motion and emotion. And it's the music soundtrack that tells your viewer how to feel as he or she watches your video. The right music is the final layer which allows the viewer to become totally absorbed in your tale. But the perfect music is not just a creative issue - it's a legal one as well! Not just any music can be dropped into your video! First Generation uses some of the finest licensed production music available to the industry. We have access to literally thousands of custom scored selections, specifically recorded for licensing and available for your production.